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Bath Seeks 5th Purple Flag

Bath will be assessed by representatives of the Purple Flag scheme this weekend (2nd-4th October).

The scheme highlights the importance of night time economies and aims to award Purple Flags to those towns and cities excelling in the field. Bath has been a Purple Flag holder for four years and is hoping to achieve its fifth successive flag when assessors from the Association of Town and City Management (ATCM) visit over the weekend.

HPH Ltd has been a keen supporter of the scheme in recent years, and has worked with B&NES and Bath BID to make improvements to Kingsmead Square which would allow businesses to thrive – particularly those in the hospitality sector.

Managing Director of HPH Ltd Lindsay Holdoway said, “The Purple Flag scheme is important to cities such as Bath where tourism plays such a vital role in the local economy. A classic example of how Bath’s night-time economy can thrive is Kingsmead Square – a bustling area home to a variety of restaurants, cafes and bars which attract thousands of visitors every month.”

“HPH Ltd has been working closely with B&NES and the Bath Business Improvement District in recent years with a view to maximising the potential of Kingsmead Square. We’re looking forward to seeing improvements, including the pedestrianisation scheme and outdoor seating areas, fully materialise. Once completed these enhancements will bring a further boost to local businesses and will help to transform the area into a destination to visit rather than a thoroughfare.”

“The success of this scheme is down to joined up thinking between local businesses, Bath BID and B&NES Council and we will continue to work closely with them to ensure the area reaches its full potential and can continue to make a significant contribution to the night time economy and help Bath to promote itself as a Purple Flag city.”


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